Sans Superellipse Loken 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Aldo Pro' and 'Aldo Pro Round' by Sacha Rein and 'Carbon' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, retro, friendly, playful, techy, chunky, impact, approachability, geometric unity, display focus, brand voice, rounded, soft corners, squared curves, monoline, compact counters.
A heavy, rounded sans with a superelliptical construction: strokes feel monoline and corners are consistently softened into squared-off curves. Vertical stems are sturdy and straight, while bowls and arches resolve into rounded-rectangle shapes, creating compact, pill-like counters. Terminals are blunt and smoothly radiused, and the overall rhythm is even and blocky, with clear differentiation between straight and curved components. Figures match the letters in weight and softness, with similarly rounded joints and stable, upright proportions.
This face works best for headlines, posters, packaging, and brand marks where a bold, rounded silhouette is desirable. It can also suit interface titling, signage, and short promotional copy where the soft-corner geometry supports a friendly, contemporary feel.
The tone is approachable and slightly retro, blending a toy-like softness with a clean, modern “device UI” sturdiness. Its rounded rectangles and sturdy stems give it a confident, friendly voice that reads as playful without becoming informal or hand-drawn.
The font appears designed to deliver maximum impact through simplified, rounded-rectangle geometry and consistent soft corners, prioritizing a distinctive silhouette and a cohesive, modern-retro personality for display-centric typography.
The design emphasizes uniform corner radii and squared curves throughout, which helps maintain consistency across caps, lowercase, and numerals. The sample text shows strong word-shape presence and high visual density, making it attention-grabbing at display sizes.