Sans Contrasted Lebuy 2 is a regular weight, normal width, medium contrast, upright, tall x-height font.
Keywords: branding, headlines, packaging, posters, children's media, playful, quirky, friendly, retro, add warmth, stand out, improve readability, evoke retro, humanist, flared, rounded, bouncy, informal.
A lively sans with subtly flared terminals and soft, rounded shaping throughout. Strokes show gentle modulation, with slightly heavier curves and lighter joins that give a hand-drawn, humanist rhythm without becoming calligraphic. Proportions feel open and readable, with round counters and a tall lowercase presence; spacing is moderately loose, helping the letterforms breathe. Several capitals and diagonals show small asymmetries and tapered ends, creating an animated texture in words while keeping an overall clean silhouette.
This font is well suited to branding and headline work where a friendly, characterful voice is desirable—such as packaging, posters, event materials, and editorial feature headings. It can also work for short UI labels or pull quotes when a warmer, less corporate tone is needed, though its personality will be noticeable in longer passages.
The overall tone is upbeat and personable, with a whimsical edge that suggests casual charm rather than strict neutrality. Its flared endings and slightly quirky proportions evoke a retro, illustrative feel suited to expressive messaging.
The design appears intended to offer a readable sans foundation while injecting personality through flared terminals, gentle contrast, and slightly unconventional proportions. It aims to balance approachability and clarity, creating a distinctive voice that stands out without relying on overt ornament.
The figures are simple and rounded with the same tapered-terminal logic as the letters, supporting consistent color in mixed alphanumeric settings. In text, the face keeps a steady baseline and clear word shapes, but the distinctive terminals and soft modulation remain prominent, especially at display sizes.