Sans Normal Igrov 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Anantason Mon' and 'Anantason Reno' by Jipatype; 'Malcolm Samuels' by Samuelstype; and 'Mynor', 'NeoGram', and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, signage, posters, ui, friendly, modern, playful, clean, approachable, approachability, clarity, modernity, versatility, rounded, soft, geometric, open, monoline.
A rounded, geometric sans with consistently soft corners and smooth curves throughout. Strokes are uniform and sturdy, with open apertures and generous interior counters that keep forms clear at display sizes. The proportions feel slightly expanded, giving letters a broad footprint and an even, stable rhythm across lines. Terminals are clean and rounded rather than sharply cut, and the overall construction favors simple, circular shapes and straight stems with minimal modulation.
This style works well for brand identities, packaging, and marketing headlines where a friendly, contemporary tone is desired. Its broad shapes and open counters also suit signage and large-format text, and it can function in interface labels or short blocks of copy where a softer, more approachable sans is appropriate.
The font projects a warm, contemporary friendliness—confident and straightforward without feeling austere. Its rounded detailing adds a casual, approachable tone that can read as lightly playful while still remaining tidy and professional.
The design appears intended to deliver a modern geometric sans that prioritizes clarity and warmth through rounded terminals and open forms, balancing clean structure with an accessible, human feel.
Uppercase forms are compact and solid with ample rounding at joins, while lowercase maintains simple, highly legible shapes with a single-storey “a” and “g” contributing to an informal, modern voice. Numerals follow the same rounded, open construction, matching the text’s smooth, cohesive texture.