Sans Normal Rimam 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Alleyn' and 'Alleyn Pro' by AVP, 'CF Asty' by Fonts.GR, 'Acherus Feral' by Horizon Type, 'Brignell Sunday' by IB TYPE Inc., and 'Cyntho Next' by Mint Type (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, editorial, clean, modern, friendly, neutral, approachable, everyday legibility, approachable modernity, clean versatility, calm readability, rounded, open counters, soft terminals, even color, straightforward.
A rounded sans with smooth, circular curves and gently softened terminals that keep the texture even and calm. Uppercase forms are broad and stable with open apertures (notably in C, G, and S), while the lowercase maintains clear, simple constructions and a steady rhythm. Strokes are consistent with minimal modulation, producing a uniform typographic color in both display and paragraph settings. Numerals follow the same rounded logic, with clean, uncomplicated shapes and good internal spacing.
Well-suited for interface typography, product branding, and wayfinding where clarity and a steady rhythm matter. Its rounded, even shapes also work effectively for headlines and short paragraphs in editorial or marketing contexts, especially when a modern but friendly voice is desired.
The overall tone is contemporary and unpretentious, leaning friendly through its rounded geometry while remaining neutral enough for general-purpose use. It reads as approachable and clear rather than technical or formal, with a mild warmth that suits consumer-facing communications.
The design appears intended as a versatile, contemporary sans that balances neutrality with softness. Its rounded construction and open forms suggest a focus on dependable legibility across sizes while maintaining an approachable, modern personality.
Spacing appears generous and the counters remain open at text sizes, supporting legibility in continuous reading. Letterforms avoid sharp joins and aggressive angles, which reduces visual noise and helps headings and UI labels feel calm and consistent.