Sans Normal Kugum 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Geograph' by Sarah Khan (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, dynamic, friendly, impact, emphasis, modern branding, motion, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are consistently thick with smooth curves and minimal modulation, giving counters a sturdy, near-circular feel in letters like O and C. Terminals are clean and largely straight-cut, while diagonals (A, V, W, X, Y, Z) are crisp and energetic, reinforcing a forward-leaning rhythm. Numerals match the uppercase in weight and presence, with simple, high-impact shapes designed to read clearly at display sizes.
This font performs best in headlines, short statements, and punchy callouts where the slant and dense weight can deliver impact. It fits well for sports and active-lifestyle branding, event promotions, packaging, and bold signage. For longer passages, it’s most effective when used sparingly or with comfortable tracking and line spacing to maintain clarity.
The overall tone is energetic and confident, with a modern, high-impact voice. Its slant and dense weight suggest motion and urgency, while the rounded geometry keeps it approachable rather than severe. The result feels well-suited to contemporary branding that wants to project strength without looking overly formal.
The design appears intended as a robust, modern sans for attention-grabbing typography, combining geometric roundness with an oblique stance to communicate speed and emphasis. Its consistent stroke weight and simplified shapes prioritize immediacy and visual punch in display contexts.
In text settings the oblique angle and tight, solid forms create a strong typographic “push,” making the face feel most at home when given generous spacing and enough size to let counters breathe. The letterforms stay disciplined and consistent across caps, lowercase, and figures, producing a cohesive, uniform texture.