Sans Normal Nulag 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Nexa' by Fontfabric, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, modern, impact, approachability, clarity, modernity, rounded, soft corners, geometric, chunky, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Strokes are thick and even, with generous curves and softly finished terminals that keep the texture friendly rather than harsh. Counters are compact but clean, and round letters (O, Q, o, e) lean strongly on circular forms, while straight-sided letters (E, F, H, N) maintain a sturdy, blocky rhythm. The lowercase shows a simple, single-storey a and g, and the numerals follow the same chunky, highly legible structure.
Best suited to short-to-medium setting sizes where impact and clarity are priorities—headlines, posters, brand marks, packaging, and bold UI moments. It can work for brief callouts or labels, but the heavy texture is most effective when used sparingly or with ample spacing.
The overall tone is upbeat and approachable, projecting confidence with a warm, contemporary voice. Its rounded geometry reads as friendly and slightly playful, making it feel more welcoming than industrial.
Designed to deliver maximum presence with a friendly, geometric character—combining stout proportions, rounded forms, and simplified lowercase shapes for straightforward, contemporary communication.
In text, the dense weight and broad letterforms create strong word shapes and an assertive typographic color. The punctuation and simple details (like round i-dots) reinforce the soft, geometric personality.