Sans Normal Nobom 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Segma', and 'BR Shape' by Brink; 'Nicky Sans' by Digitype Studio; and 'Cabira' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, contemporary branding, geometric, rounded, soft corners, blocky, high impact.
A heavy, geometric sans with broad proportions and rounded, open counters. Strokes are uniform and sturdy, with smooth curve-to-stem joins and slightly softened terminals that keep the texture from feeling harsh. The lowercase is compact and robust, with a single-storey “a” and “g” and simple, utilitarian shapes throughout; the numerals match the same blunt, solid construction for consistent color in text.
Best suited to display use where strong presence and quick recognition are needed—headlines, brand marks, packaging, promotional graphics, and short signage messages. It can also work for brief UI labels or callouts when a bold, friendly emphasis is desired, but it will feel weighty for long reading.
The overall tone is confident and approachable, with a contemporary, poster-like presence. Its rounded geometry and dense weight give it a friendly, energetic voice that reads as modern and slightly playful rather than formal.
The design appears aimed at delivering maximum impact with a clean, geometric skeleton and approachable roundness. It emphasizes sturdy shapes and consistent rhythm for attention-grabbing display typography while maintaining straightforward, contemporary letterforms.
In the sample text it forms a dark, even typographic color with minimal sparkle, prioritizing impact over delicacy. The wide set and generous internal space help keep large headlines clear, while the dense strokes can make extended copy feel heavy at smaller sizes.