Serif Other Ihmo 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: display, headlines, packaging, posters, book covers, storybook, hand-hewn, old-world, rustic, whimsical, add texture, evoke heritage, create warmth, thematic display, flared serifs, chiseled, roughened, organic, lively.
A decorative serif with irregular, hand-hewn contours and subtly flared terminals that read like carved or brush-shaped serifs rather than crisp, engineered ones. Strokes are generally low-contrast but vary slightly from glyph to glyph, with softened corners and small nicks that create a textured silhouette. Proportions lean traditional, with sturdy uppercase forms and compact, rounded lowercase; spacing feels moderately open, supporting readability while preserving a lively, uneven rhythm. Numerals follow the same roughened construction, with simple, sturdy shapes and gently tapered ends.
Best suited to display settings where the textured outlines and flared serifs can be appreciated—headlines, titles, posters, and packaging. It can also work for short passages in larger sizes (e.g., pull quotes or chapter openings), where its rustic rhythm adds character without overwhelming legibility.
The overall tone is old-world and storybook-like, suggesting handmade signage, folk craft, or historical fantasy rather than corporate polish. Its slightly rugged outlines add warmth and personality, making text feel human and informal while still anchored in classic serif structure.
Likely designed to evoke a handcrafted, historical-leaning serif voice—something that feels carved, printed, or brush-formed—while remaining readable in conventional Latin letterforms. The intention appears to balance familiar serif proportions with decorative irregularity to create a distinctive, themed texture in running text and titles.
The design relies on consistent texturing and terminal flare across the set, giving cohesion without strict geometric uniformity. Round letters show visibly organic bowls and apertures, and diagonals (like V/W/X/Y) carry the same carved edge treatment, which becomes more pronounced at larger sizes.