Serif Flared Mygev 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, dramatic, luxury, authoritative, fashion, impact, elegance, editorial voice, modern classic, display, sculpted, flared, wedge serif, crisp terminals.
A sculpted serif with pronounced flared stems and wedge-like, sharply cut terminals. The letterforms show strong thick–thin modulation, with broad verticals and hairline joins that create a crisp, high-impact texture in lines of text. Serifs are integrated as tapered, triangular expansions rather than rectangular slabs, giving the shapes a carved, calligraphic feel. Counters are compact and the overall rhythm is punchy, with noticeable width changes across glyphs (e.g., narrow I versus expansive M/W) that adds a lively, headline-forward cadence.
Best suited to headlines, cover lines, pull quotes, and other editorial display settings where its contrast and flared serifs can read as intentional elegance. It can also work well for branding, packaging, and event or fashion collateral that benefits from a bold, premium voice, especially at medium-to-large sizes.
The font projects an editorial, high-style tone—confident and attention-grabbing, with a slightly theatrical sharpness. Its contrast and flared endings suggest refinement and formality while keeping an assertive, contemporary edge suited to statement typography.
The design appears intended to deliver maximum impact through contrast and sculpted, flared stroke endings, combining classical serif cues with a sharpened, modern silhouette. It prioritizes distinctive texture and drama for display typography while retaining enough structure to carry short text passages in prominent settings.
Distinctive details include the angular, incised look of the diagonal strokes (notably in K, V, W, X, Y) and the sculptural curve-to-spike transitions in rounded letters like C, G, and S. Numerals share the same cut, chiseled logic; the 4 is notably open with a light diagonal, while 8 and 9 emphasize bold mass with tight inner spaces. In continuous text the strong contrast can create a lively shimmer, making size and spacing choices especially influential.