Sans Normal Pomep 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: posters, packaging, kids branding, headlines, stickers, playful, friendly, handmade, chunky, casual, approachability, handmade feel, display impact, friendly branding, rounded, soft, bouncy, quirky, irregular.
A heavy, rounded sans with softly squared curves and a subtly irregular, hand-cut finish. Strokes stay broadly even, with blunt terminals and slightly wobbly outlines that create a lively texture. Counters are generous for the weight, and joins tend to be rounded rather than sharp, helping letters remain readable despite the mass. Overall spacing and letterfit feel open, while the forms show small, intentional inconsistencies that keep the rhythm informal.
Best suited to display roles such as posters, packaging, merch, stickers, and short headlines where its bold presence and playful texture can be appreciated. It can also work for branding in casual, family-friendly, or craft-oriented contexts, especially when set with ample spacing and not forced into long body copy.
The font reads warm and approachable, with a cheerful, slightly goofy energy. Its uneven edges and bouncy shapes give it a homemade, craft-forward tone rather than a polished corporate feel. The voice is expressive without becoming chaotic, making it easy to project friendliness and fun.
The design appears intended to provide a bold, rounded sans that feels human and tactile, combining strong legibility with a deliberately imperfect, handmade surface. It prioritizes personality and approachability over strict geometric precision.
The lowercase is particularly soft and bubbly, while the capitals lean blocky and poster-like. Numerals match the same chunky construction and maintain clear silhouettes at display sizes, with a consistent, tactile look across the set.