Sans Normal Kybis 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'EquipCondensed' by Hoftype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, promotions, sporty, energetic, friendly, bold, playful, attention, momentum, approachability, impact, slanted, rounded, soft corners, compact, punchy.
A heavy, right-slanted sans with rounded, softly tapered strokes and minimal contrast. The forms lean on broad curves and large counters, with terminals that feel slightly sheared by the italic angle rather than sharply cut. Uppercase shapes are compact and sturdy, while the lowercase shows a simple, single-storey construction and a generally open, readable rhythm. Numerals are weighty and geometric, maintaining the same rounded, forward-leaning momentum as the letters.
It performs best in attention-grabbing applications such as headlines, posters, and campaign graphics where bold, dynamic emphasis is needed. The rounded, sturdy shapes also suit packaging and branding—especially for energetic, youth-oriented, or sports-adjacent identities—where quick recognition and strong impact matter.
The overall tone is energetic and assertive, with a friendly, approachable softness from the rounded geometry. Its strong mass and pronounced slant suggest speed and motion, giving it a sporty, promotional feel rather than a formal or editorial one.
The design appears intended to deliver maximum impact with a forward-leaning, motion-driven silhouette while staying approachable through rounded geometry. It prioritizes bold clarity and punchy presence in display settings, aiming for energetic branding and promotional versatility.
The italic angle is consistent across the set and the heavy weight creates strong word shapes in headlines. Counters stay reasonably open for such a dense style, but the boldness and slant naturally favor short lines and display sizes over long reading.