Sans Normal Logid 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'FF Good' by FontFont, 'Muller' by Fontfabric, 'Morandi' by Monotype, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, punchy, modern, friendly, energetic, impact, emphasis, momentum, display clarity, brand punch, slanted, rounded, compact, blocky, high-impact.
A heavy, slanted sans with rounded, bowl-driven construction and compact internal counters. Curves are broad and smooth while terminals are generally blunt, producing a solid, poster-like color on the page. The italic angle is consistent and pronounced, and the letterforms lean on simple geometric volumes with minimal modulation. Uppercase shapes feel sturdy and slightly condensed in their apertures, while lowercase forms keep clear silhouettes and sturdy joins that maintain legibility at display sizes.
This font is best suited to short-form display typography such as headlines, posters, signage, and promotional graphics where strong presence and motion are desired. It can work well for sports-leaning branding, product packaging, and interface callouts, especially when set with generous spacing and ample size to keep counters open.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded geometry and dense weight add a friendly, approachable edge while still reading as bold and attention-grabbing. The texture feels modern and utilitarian rather than delicate or formal.
The design appears intended to deliver maximum impact with a clean, rounded sans structure and a consistent italic lean for speed and emphasis. Its simplified geometry and dense stroke weight prioritize bold readability and a contemporary, action-oriented voice.
Figures and capitals read as strong headline elements, with tight counters and broad strokes that create a unified, high-contrast-in-mass (not in stroke) texture. The italic slant adds motion and emphasis, making even short words feel active and promotional.