Sans Normal Lidez 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Scuba' by FontFont, 'Calton' by LetterMaker, 'MC Aregia' by Maulana Creative, 'Breve Sans Title' by Monotype, 'Akwe Pro' by ROHH, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, punchy, modern, impact, motion, display clarity, modern branding, emphasis, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with rounded, geometric construction and broadly uniform strokes. Curves are full and smooth, terminals are blunt, and counters stay fairly open for the weight. Proportions lean compact with sturdy verticals, while bowls and rounds (C, O, Q, 8) read as near-elliptical shapes. The slant and mass create a strong forward rhythm, with simple, utilitarian joins and minimal detailing throughout.
This style is best suited to short, high-impact settings such as headlines, posters, social graphics, branding marks, and packaging callouts. It can also work well for sports and lifestyle applications where speed and emphasis matter more than long-form comfort.
The tone is energetic and assertive, with a sporty, headline-driven feel. Its bold, leaning stance conveys motion and urgency, while the rounded geometry keeps it friendly rather than aggressive. Overall it reads as contemporary and promotional, optimized for impact.
The design appears intended to deliver maximum visual punch with a clean, geometric sans structure and a consistent oblique stance. It prioritizes immediacy and legibility at display sizes, using rounded forms and simple construction to stay clear even at very heavy weight.
Distinctive details include a single-storey lowercase "a" and "g", a descender on "q", and a straightforward, blocky number set that favors clarity over refinement. The italic angle is consistent across caps, lowercase, and numerals, helping text hold a cohesive, fast-moving texture in short bursts.