Sans Normal Kirel 9 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'CAL iWasLike Pro' by California Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, dynamic, confident, modern, energetic, impact, motion, clarity, modernity, promotion, slanted, geometric, rounded, compact counters, smooth curves.
A slanted, sans style with sturdy strokes and smooth, rounded curves. The letterforms lean consistently, with broad proportions and open, simplified construction that keeps shapes clean at larger sizes. Curves are generally circular/elliptical, while joins and terminals are kept crisp and functional, creating a steady rhythm across the alphabet. Numerals follow the same forward-leaning, robust voice, with straightforward forms and even spacing that reads clearly in sequences.
This font is best suited to headlines, short statements, and display typography where its slanted, high-impact shapes can carry the layout. It works well for branding and promotional materials—especially in sport, tech, or event contexts—where an energetic, modern voice is desired. It can also be effective for logos and wordmarks that benefit from a sense of motion.
The overall tone is fast and assertive, with a forward motion that feels athletic and contemporary. Its heavy presence and consistent slant give it a confident, promotional energy suited to attention-grabbing messaging rather than quiet text settings.
The design appears intended to deliver a modern, energetic sans voice with a consistent forward slant and strong, simplified forms. Its emphasis is on impact and momentum, keeping curves and terminals clean so the type remains bold and legible in display use.
Counters tend to be relatively compact for the weight, and the slant adds a sense of speed that becomes especially noticeable in all-caps lines. The design maintains a cohesive silhouette across uppercase, lowercase, and figures, emphasizing clarity and momentum over delicate detail.