Sans Normal Obbez 25 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Resident' by Fenotype, 'Inerta' by Mint Type, 'June Pro' by Schriftlabor, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, confident, playful, retro, high impact, friendly display, brand voice, graphic clarity, rounded, geometric, chunky, soft, compact counters.
A heavy, rounded sans with broad proportions and smooth, circular construction. Strokes stay even and solid, with generously curved shoulders and terminals that read as softly squared rather than sharp. Counters are compact (notably in B, R, a, e, and 8), giving the face a dense, punchy texture, while diagonals in A, K, V, W, X, and Y hold a firm, blocky presence. The lowercase uses a single-storey a and g, a short-armed r, and a simple t with a sturdy crossbar, reinforcing a straightforward, geometric rhythm. Figures are bold and highly graphic, with round forms (0, 8, 9) and strong horizontals (2, 5, 7) that keep the set cohesive.
Best suited to headlines and display settings where bold shapes and rounded geometry can carry the message—posters, branding, packaging, and prominent signage. It can work for short UI or social graphics where a friendly, emphatic voice is needed, while longer passages may benefit from larger sizes and generous spacing.
The overall tone is warm and approachable, with a confident, billboard-like impact. Its rounded geometry and compact counters add a playful, slightly retro flavor, making the texture feel friendly rather than austere even at very heavy weight.
This font appears designed to deliver maximum impact with a friendly, geometric voice—combining thick, even strokes with rounded forms for strong readability at display sizes and a modern-retro character.
In text, the density and tight interior spaces can reduce openness at smaller sizes, but the strong silhouettes remain clear and attention-grabbing. The design’s consistent curves and sturdy joins give it a stable, upbeat presence across headlines and short lines.