Slab Contrasted Hoho 3 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, circus, vintage, boisterous, playful, attention, nostalgia, personality, impact, blocky, bracketed, ink-trap, soft corners, top-heavy.
A heavy, slanted slab serif with compact counters, bracketed slabs, and subtly rounded interior corners that keep the dense weight from feeling brittle. The letterforms are broad and sturdy, with a slightly top-heavy, poster-like build and a lively, uneven rhythm across widths. Serifs read as chunky wedges with visible bracketing, while joins and notches create small cut-ins that add texture and keep shapes distinct at display sizes. Numerals and capitals are especially massive and geometric, while lowercase maintains a strong, upright skeleton under the consistent slant.
This font suits display-driven work such as posters, headlines, storefront signage, event graphics, and logo wordmarks where a bold, vintage-leaning personality is desirable. It can also work for short packaging callouts or label typography, particularly when set large and with comfortable spacing to preserve clarity.
The overall tone is showy and extroverted, evoking old posters, fairground signage, and Western-influenced display typography. Its bold, friendly massing and animated details give it a playful, attention-grabbing voice rather than a refined or understated one.
The design appears intended to deliver a high-impact slab serif with a nostalgic, entertainment-poster sensibility—combining chunky bracketing and animated cut-ins to create a loud, characterful texture that holds up in big, attention-oriented settings.
The strong slant and tight interior spaces make it most effective when given generous tracking and ample line spacing, especially in longer phrases. The distinctive slabs and small notches provide character that reads best at headline sizes, where the shaping and bracketing are clearly visible.