Sans Superellipse Upli 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'PODIUM Sharp' by Machalski, 'Otoiwo Grotesk' by Pepper Type, 'Nu Sans' by Typecalism Foundryline, and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, techy, impact, approachability, modern branding, geometric clarity, display emphasis, rounded, soft corners, geometric, compact apertures, uniform strokes.
A heavy, wide sans with rounded-rectangle construction and consistently softened corners. Strokes are largely uniform, with broad horizontals and verticals and minimal modulation, giving the design a solid, blocky color. Curves (C, G, O, Q, 0) read as squarish superellipses rather than true circles, and counters tend to be compact, especially in letters like a, e, s, and g. Terminals are clean and blunt, joins are sturdy, and diagonals (V, W, X, Y, Z) are thick and stable, creating a strong, even rhythm at display sizes.
Best used where strong presence and clarity are needed: headlines, posters, large UI titles, brand marks, packaging callouts, and wayfinding or signage. It performs especially well in short phrases and large sizes where its rounded-square forms and dense stroke weight read crisply.
The overall tone is bold and approachable: contemporary, energetic, and slightly playful due to the rounded geometry. Its wide stance and dense letterforms feel assertive and high-impact, suited to attention-grabbing messages without turning sharp or aggressive.
The design appears intended to deliver maximum impact with a contemporary geometric flavor, using rounded-rectangle forms to balance strength and friendliness. It aims for a consistent, industrial-clean silhouette that remains approachable for modern branding and display typography.
The lowercase is single-storey where visible (notably a and g), reinforcing a geometric, modern voice. Numerals are wide and sturdy, with the 1 simplified and the 2/3/5 showing smooth, rounded turns that match the superelliptical theme. In text settings, spacing appears open enough for headlines, while the tight apertures and heavy weight suggest it is less suited to long reading at smaller sizes.