Sans Superellipse Upgo 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Bi Bi' and 'Parsi' by Naghi Naghachian, 'Millenium Pro' by TypoStudio Pro, and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, techy, futuristic, industrial, sporty, confident, impact, modernity, tech aesthetic, friendly strength, logo fit, rounded corners, squared curves, extended, blocky, geometric.
A heavy, extended sans with a superelliptical construction: curves resolve into rounded-rectangle bowls and terminals, giving the letters a squared-off roundness. Strokes stay largely uniform with subtly eased corners rather than sharp joins, producing a smooth, machined silhouette. Counters are compact and boxy (notably in O/0, D, P, R) and apertures tend toward narrow openings, which reinforces a dense, signage-like rhythm. The overall spacing reads stable and structured, with a wide footprint and strong horizontal presence.
Best suited to large-scale applications where its wide stance and compact counters can read clearly: headlines, logos and wordmarks, product and packaging graphics, and bold editorial or poster settings. It also fits interface or hardware-themed graphics when a friendly, rounded-tech aesthetic is desired.
The type conveys a contemporary, engineered tone—clean, purposeful, and slightly futuristic. Its rounded-square geometry feels tech-forward and sporty, projecting strength without aggression due to the softened corners.
The design appears aimed at delivering a strong, modern display voice built from rounded-rectangle forms—balancing toughness and approachability while staying highly geometric and consistent across letters and numerals.
Figures follow the same rounded-rect logic as the letters, with the 0 especially squarish and the 2/3 using flat runs and rounded turns. The lowercase maintains the same compact, squared counters, keeping a consistent voice between cases and numerals.