Slab Contrasted Vupu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Linotype Authentic Serif' and 'Linotype Authentic Small Serif' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, confident, industrial, athletic, editorial, retro, impact, authority, retro appeal, stability, legibility, blocky, sturdy, bracketed, rounded, compact.
A heavy slab-serif with thick, bracketed serifs and softly rounded joins that keep the overall texture dense and sturdy rather than sharp. Forms are broad and compact, with generous counters in letters like O and D and a consistent, slightly condensed internal rhythm created by the large slabs and short-looking terminals. Stroke endings are mostly flat and squared, while curves are smooth and full, producing a stable, poster-ready silhouette. Lowercase reads with a straightforward, no-nonsense structure and a single-storey “a,” reinforcing the sturdy, utilitarian build.
Best suited to display sizes where its slabs and rounded mass can deliver maximum presence—headlines, posters, packaging, and bold brand marks. It can also work for short bursts of editorial text (pull quotes, section headers) where a strong, traditional voice is desired.
The tone is bold and assertive, with a workmanlike, industrial feel that also nods to vintage display typography. Its weight and slab structure convey authority and reliability, giving copy a confident, headline-forward voice.
The design appears intended to deliver a robust slab-serif look optimized for impact: strong rectangles, friendly rounding, and a steady rhythm that stays legible while projecting authority. It’s geared toward attention-grabbing typography that still feels grounded and familiar rather than experimental.
Spacing appears intentionally open for a heavy slab, helping maintain clarity in tight, all-caps settings. Numerals are similarly blocky and emphatic, matching the letterforms for consistent impact in price points and large figures.