Sans Contrasted Idru 12 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, game titles, playful, quirky, bold, comic, retro, display impact, hand-cut feel, quirky branding, poster voice, angular, blocky, irregular, jagged, condensed counters.
A chunky, angular sans with heavily squared geometry and subtly irregular outlines that feel hand-cut rather than mechanically drawn. Strokes are thick with noticeable internal variation, and corners tend toward sharp, chiseled terminals instead of rounding. Counters are small and boxy, with rectangular apertures and occasional notch-like details (notably in shapes like the Q and some lowercase forms). The overall rhythm is deliberately uneven, giving the alphabet a cut-paper poster look while keeping a consistent cap height and a compact, sturdy stance.
Best suited for short, high-impact setting such as posters, event flyers, game/title screens, and bold branding moments where a rough-cut voice is desired. It can work well for packaging or stickers that benefit from a loud, playful texture. For longer passages or small sizes, the compact counters and heavy silhouettes may reduce readability, so generous sizing and spacing are recommended.
The tone is energetic and mischievous, leaning toward a cartoon-horror or Halloween-poster flavor without becoming ornate. Its off-kilter construction reads as casual and expressive, suggesting motion and attitude more than precision. The dense black silhouettes and jagged edges add a slightly aggressive, attention-grabbing character suited to fun, loud messaging.
The design appears intended to deliver a deliberately irregular, cut-out display aesthetic: bold silhouettes, angular construction, and a lively, handmade rhythm. It prioritizes personality and visual punch over neutrality, aiming to create a distinctive texture that reads immediately from a distance.
In text, the strong texture created by tight counters and irregular edges becomes a dominant visual feature, making the face best as a display tool rather than a subtle workhorse. Numerals match the same blocky, cut-out construction and hold up well at larger sizes where the interior shapes and notches remain clear.