Sans Superellipse Forud 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, team identity, racing graphics, headlines, posters, sporty, futuristic, energetic, technical, aggressive, speed emphasis, modern branding, impactful display, technical tone, streamlined forms, slanted, rounded, square-rounded, compact, geometric.
A heavy, forward-slanted sans with rounded-rectangle (superellipse) construction throughout. Letterforms are built from broad, low-contrast strokes with softened corners and flat-ish terminals, producing a compact, engineered silhouette. Curves resolve into squared rounds rather than circles, and many counters read as rounded boxes, keeping rhythm tight and consistent. The numerals and capitals lean toward angular geometry with controlled rounding, while lowercase forms maintain a sturdy, slightly condensed feel and clear join behavior.
Best suited to display settings where speed and impact matter: sports branding, team and event graphics, racing or automotive-themed work, and assertive headlines. It can also work for packaging, tech-forward marketing, and UI title treatments where a compact, high-contrast-in-size silhouette helps carry short phrases.
The overall tone is fast and performance-oriented, with a futuristic, motorsport-like presence. Its slant and squared rounding convey motion and efficiency, giving text a punchy, competitive attitude suitable for bold statements and high-energy branding.
The design appears intended to evoke motion and modernity through a consistent italic stance and superellipse-based geometry, prioritizing bold legibility and a streamlined, aerodynamic look. It emphasizes strong silhouettes and rounded-square counters to create a distinctive, contemporary voice in branding and titling contexts.
The design balances sharp diagonals with generous corner radii, creating a distinctive mix of toughness and approachability. Shapes like the zero with a diagonal slash and the wide, stable bowls reinforce a technical, display-driven personality, while spacing appears tuned for impact at larger sizes.