Sans Normal Asluw 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Display', 'Evert Greek Text', 'Evert Latin', 'Evert Latin Display', and 'Evert Latin Text' by Foundry5 and 'Inicia' and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, product labels, modern, clean, neutral, approachable, functional, legibility, versatility, clarity, utility, neutral voice, grotesque, rounded, open, plain, compact.
This typeface is a straightforward sans with clean, mostly monoline strokes and gently rounded curves. The construction favors simple geometry and open apertures, with counters that stay clear at text sizes. Terminals are predominantly straight and cut cleanly, while joins and bowls remain smooth and unembellished, giving an even, predictable rhythm. Uppercase forms read sturdy and pragmatic, and the lowercase maintains a conventional skeleton with compact details and minimal stylistic quirks.
It works well for interface typography, documentation, and general-purpose body copy where clarity and an unobtrusive voice are priorities. The even rhythm and open forms also suit wayfinding and straightforward branding applications that need a dependable, modern sans.
The overall tone is contemporary and matter-of-fact, with a calm neutrality that avoids both cold technicality and overt friendliness. Its restrained shapes and consistent spacing feel reliable and everyday, suitable for information-first communication.
The design intention appears to be a versatile, no-nonsense sans that prioritizes legibility and consistent texture across a wide range of everyday layouts. It aims to stay visually quiet while providing clean, contemporary letterforms that reproduce predictably in text and display settings.
The numerals are plain and legible, matching the letterforms’ simplified geometry and maintaining consistent stroke behavior. Across the sample text, word shapes remain stable and uncluttered, suggesting a design optimized for clarity over personality.