Sans Normal Armuy 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web design, branding, signage, editorial, modern, neutral, clean, friendly, technical, legibility, versatility, clarity, modernity, geometric, monoline, open apertures, rounded terminals, even color.
A clean, monoline sans with predominantly geometric construction and smooth circular bowls. Strokes maintain an even thickness and end in straightforward, slightly rounded terminals, giving the face a calm, consistent texture. Proportions lean balanced rather than condensed or extended, with wide, open counters and clear apertures that keep letterforms crisp at a range of sizes. The numerals and punctuation match the same restrained geometry, producing an even, stable rhythm in text.
This font suits interface and product text, web typography, and general-purpose editorial layouts where an even, unobtrusive sans is needed. Its geometric clarity also works well for wayfinding and signage, and it can support modern branding systems that prioritize simplicity and legibility.
The overall tone is modern and neutral, with a quiet friendliness that comes from its round forms and open spacing. It feels functional and contemporary rather than expressive, lending itself to straightforward, dependable communication.
The letterforms suggest an intention to deliver a versatile, contemporary sans that prioritizes neutrality, legibility, and consistent rhythm. Its geometry and restrained detailing point to a design meant to integrate smoothly into UI, information, and brand applications without drawing attention away from content.
The design emphasizes clarity through simple joins and unembellished forms, avoiding sharp calligraphic modulation or decorative quirks. Round letters read particularly smooth and uniform, contributing to a consistent “color” across lines of copy.