Sans Superellipse Hiran 9 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Kuunari' by Melvastype and 'Ordax' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, assertive, industrial, retro, poster-like, utilitarian, high impact, space saving, bold branding, graphic display, condensed, blocky, rounded corners, soft-rectilinear, sturdy.
A compact, heavy sans with tight proportions and a distinctly soft-rectangular construction. Curves are squared-off into rounded corners, giving bowls and counters a superellipse feel rather than true circular geometry. Strokes are consistently thick with minimal modulation, producing dense, vertical silhouettes and strong color on the page. Terminals are clean and blunt, apertures tend to be relatively closed, and the lowercase shows a high x-height with short extenders for a punchy, compressed rhythm.
Best suited for headlines, posters, signage, and branding where strong presence and compact width are valuable. It also works well for packaging, labels, and short display lines that benefit from an industrial, engineered look, particularly when set with generous tracking or at larger sizes.
The overall tone is confident and forceful, with a pragmatic, workmanlike voice that leans toward retro signage and industrial labeling. The rounded-rectangle shaping keeps the heaviness from feeling harsh, adding a friendly, engineered softness while maintaining a commanding presence.
The design appears intended to deliver maximum impact in a condensed footprint, combining blunt, modern sans construction with rounded-rectangle geometry for a distinctive, sign-painter-meets-industrial feel. It prioritizes bold legibility and graphic authority over airy text neutrality.
In text, the tight spacing and large stroke mass create high impact but can reduce openness in smaller sizes, especially where counters get compact. The numerals and capitals read as solid, poster-oriented forms, and the consistent vertical emphasis supports strong alignment in headlines and stacked layouts.