Sans Superellipse Hiran 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection and 'Explorer' by Fenotype (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, packaging, poster, industrial, condensed, impactful, assertive, space saving, high impact, modern display, bold branding, signage clarity, blocky, geometric, rounded corners, compact, tight spacing.
A compact, heavy sans with tall proportions and tightly drawn counters. Letterforms are built from straight stems and rounded-rectangle curves, producing squarish bowls and softly clipped corners rather than fully circular rounds. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt and flat, giving the design a dense, ink-trap-free silhouette. The lowercase shows sturdy, simplified shapes with short extenders and closed apertures in several letters, while figures are chunky and vertically aligned for strong presence.
Best suited for headlines, posters, bold branding, and attention-grabbing labels where space is limited but impact is required. It can work well for signage and packaging callouts, especially when set with generous tracking or ample line spacing to keep dense shapes from clumping at smaller sizes.
The overall tone is forceful and utilitarian, with a no-nonsense, headline-first voice. Its compressed width and dense blackness create a sense of urgency and authority, leaning toward editorial impact and industrial signage rather than refinement.
The font appears designed to maximize visual punch in narrow horizontal space, using rounded-rectangle geometry and heavy strokes to deliver a confident, modern display voice with strong legibility at large sizes.
The design’s squarish curvature keeps round letters from feeling soft; instead they read as engineered and compact. In longer sample lines the tight internal space and narrow proportions increase texture and weight on the page, favoring short bursts of text over extended reading.