Sans Normal Moduj 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, chunky, retro, friendly, punchy, impact, approachability, retro feel, graphic simplicity, display emphasis, rounded, blocky, soft corners, posterlike, geometric.
A heavy, rounded sans with compact curves and broad, blocky strokes. Forms lean on simple geometry—large circular counters, smooth arcs, and flattened terminals—with occasional angled cuts that add a chiseled, cutout feel. Proportions are expansive and sturdy, with short joins and generous interior spaces for the weight, producing a bold, graphic rhythm in both uppercase and lowercase.
Best suited to large-size applications where its bold shapes can carry personality: posters, headlines, branding marks, packaging, and short, punchy statements. It can also work for navigational or retail signage when a friendly, high-impact look is desired.
The overall tone is upbeat and approachable, with a cartoonish, display-forward presence. Its chunky silhouettes and soft rounding evoke mid-century and pop-signage cues, giving text a lively, attention-grabbing voice without feeling sharp or aggressive.
The design appears intended as a statement display sans that prioritizes bold silhouette, simple geometry, and a fun, approachable character. It aims to deliver immediate visual impact and a cohesive, graphic texture across words and numbers.
Round letters like O and Q feature prominent, clean counters, while several glyphs show distinctive notch-like cuts that create a playful, constructed personality. Numerals are equally bold and simplified, designed to read as strong shapes rather than delicate figures.