Sans Normal Mima 1 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, titles, playful, chunky, friendly, retro, punchy, impact, approachability, display clarity, brand voice, simplicity, rounded, heavyweight, soft corners, bulky, compact counters.
A heavy, rounded sans with broad proportions and dense, dark letterforms. Curves are built from near-circular bowls with soft, slightly flattened terminals, while straight strokes stay blocky and confident. Counters are compact—especially in letters like a, e, s, and g—giving the face a stout, billboard-like color and strong impact. Lowercase forms are simple and geometric with single-storey a and g, and the numerals follow the same chunky, rounded construction for consistent rhythm across text and display settings.
This font performs best in display roles where weight and width can carry the layout—headlines, posters, signage, packaging, and brand marks. It also suits short UI or social graphics where a strong, friendly statement is needed, but it may feel heavy for extended paragraphs at small sizes.
The tone is bold and approachable, with a playful, slightly retro sensibility. Its inflated shapes and tight counters create a fun, attention-grabbing voice that feels friendly rather than aggressive, suited to energetic branding and informal messaging.
The design appears intended to deliver maximum visual presence with rounded, geometric forms and simplified details, creating a bold, friendly display sans that stays clear and consistent across letters and numbers.
In the sample text, the dark massing and tight interior spaces emphasize headline presence over long-form comfort. The shapes remain clean and consistent across uppercase, lowercase, and figures, with a deliberately simplified construction that prioritizes impact and legibility at larger sizes.