Sans Normal Atnum 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, branding, clean, friendly, modern, neutral, approachable, everyday clarity, neutral modernity, friendly utility, broad versatility, humanist, open apertures, soft terminals, rounded forms, even rhythm.
A clean sans with gently rounded geometry and a calm, even rhythm. Strokes are consistent and unmodulated, with soft terminal treatments and smoothly drawn curves that keep counters open. Proportions feel balanced and slightly humanist in their construction, avoiding rigidly mechanical symmetry while maintaining tidy alignment and straightforward letterfit. Numerals and lowercase share the same understated, legible build, with clear shapes and generous interior space.
Well suited to interface copy, product text, and general-purpose editorial settings where quiet legibility is the priority. Its open forms and steady spacing also make it a good fit for labels, wayfinding, and straightforward brand systems that need a contemporary but not overly stylized sans.
The overall tone is modern and approachable, leaning neutral rather than trendy. Rounded forms and open spacing give it a friendly, unobtrusive voice that reads as practical and easygoing.
The design appears intended as a versatile, everyday sans that stays neutral in tone while preserving comfortable readability. Its softened geometry and open counters suggest a focus on clarity across sizes and contexts, from paragraph text to functional display use.
The shapes favor clarity over expression: bowls are smooth, joins are clean, and diagonals remain controlled without sharp aggression. Uppercase forms present a stable, signage-ready presence, while the lowercase keeps a simple, readable texture for continuous text.