Sans Normal Bolug 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Approach' and 'Aribau Grotesk' by Emtype Foundry, 'FF Infra' by FontFont, 'Neue Helvetica eText' by Linotype, and 'Touvlo' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, presentations, signage, editorial, neutral, modern, clean, pragmatic, corporate, clarity, versatility, modernity, system use, geometric, crisp, plainspoken, straightforward, even rhythm.
A clean sans with largely geometric construction and smooth, round curves paired with straight terminals. Strokes are even and steady, with little visible modulation, giving a consistent color in text. Uppercase forms feel compact and sturdy, while lowercase shapes are simple and highly conventional, with open bowls and clear counters. Overall spacing and proportions read balanced and workmanlike, supporting stable word shapes without calling attention to individual letter quirks.
This font suits interface labels, product UI, dashboards, and general digital typography where clarity and a steady typographic tone are priorities. It also works well for corporate branding systems, presentation decks, and straightforward editorial layouts that benefit from a clean, modern sans.
The tone is neutral and contemporary, with a matter-of-fact presence suited to information-forward typography. Its restrained shapes and even rhythm suggest reliability and clarity rather than personality-driven expressiveness.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity, consistency, and broad usability. Its geometric underpinnings and restrained detailing point to a contemporary workhorse meant to perform well across both display and text settings.
Round characters (like O, Q, and 0) are smoothly drawn and fairly circular, reinforcing a geometric feel. Diagonals (V, W, X, Y) appear sharp and clean, and the numerals match the letterforms in weight and simplicity for cohesive alphanumeric setting.