Sans Normal Obgal 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Avenir Next Paneuropean' by Linotype, 'Akagi' and 'Akagi Pro' by Positype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, clean, modern, impact, approachability, modernity, clarity, display strength, rounded, geometric, compact, sturdy, high-impact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from clean circular/elliptical forms with smooth joins, while terminals are mostly flat and crisp, giving a solid, cut-from-shapes feel. Counters are relatively tight for the weight, and the overall rhythm is dense and consistent, producing strong word shapes in both uppercase and lowercase. Numerals follow the same blocky, rounded construction with clear, simple silhouettes.
Well-suited to short, high-impact applications such as headlines, poster typography, brand marks, packaging callouts, and bold UI/feature labels. It also works for signage and display copy where strong presence and quick recognition are more important than delicate detail.
The typeface projects a bold, approachable energy—confident and contemporary rather than formal. Its rounded geometry softens the mass of the strokes, creating a friendly tone that still feels assertive and attention-grabbing.
The design appears intended as a modern display sans that maximizes impact through rounded geometric forms and dense, consistent stroke weight. Its construction prioritizes clarity of silhouette and a friendly, contemporary voice for branding and attention-forward typography.
In text settings the dense spacing and compact counters create a dark color on the page; it reads best with generous line spacing and some breathing room. Diacritics and punctuation shown (e.g., dot, period) are simple and sturdy, matching the overall utilitarian geometry.