Sans Normal Ulbah 17 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, ui text, editorial, corporate, wayfinding, modern, clean, neutral, refined, versatility, legibility, neutrality, clarity, modernity, humanist, open counters, airy, crisp, balanced.
This typeface uses simple, round-based constructions with open counters and gently modulated curves. Strokes are even and crisp, with smooth joins and minimal detail, creating a calm rhythm across words. Uppercase forms are straightforward and geometric-leaning, while the lowercase stays highly readable with clear differentiation between similar shapes (for example i/j/l and c/e). Numerals follow the same restrained geometry, with consistent proportions and clear apertures.
It works well for body copy, product and UI typography, and general-purpose editorial settings where a steady, even texture is needed. The clear letterforms and open shapes also make it suitable for corporate communications and informational signage where quick scanning matters.
The overall tone is modern and unobtrusive, aiming for clarity rather than personality. It feels calm and professional, with a lightly refined finish that suits contemporary interfaces and editorial layouts without calling attention to itself.
The design appears intended as a versatile, contemporary sans for everyday typography—prioritizing legibility, consistency, and a neutral voice that can support many brands and contexts.
Spacing appears comfortable and slightly airy in running text, supporting legibility at larger text sizes. Terminals are clean and mostly vertical or gently curved, avoiding decorative flares and keeping the texture smooth across lines.