Sans Normal Atgan 3 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Noah' by Fontfabric, 'Acherus Grotesque' by Horizon Type, and 'Daily Sans' by Up Up Creative (names referenced only for comparison).
Keywords: ui, branding, headings, body text, signage, modern, neutral, friendly, clear, practical, legibility, clarity, utility, simplicity, versatility, clean, rounded, open counters, smooth curves.
A clean sans with largely circular and elliptical curves paired with straight, even strokes. Terminals tend to be straightforward and open, with generous counters and smooth joins that keep letters clear at display and text sizes. Proportions lean slightly compact in the lowercase, with a comparatively shorter x-height and a steady, even baseline presence; figures share the same crisp, simple construction.
Well suited to UI text, product labels, dashboards, forms, and editorial subheads where clean readability is a priority. It can also work for brand systems that need a neutral, contemporary sans for both headings and short-to-medium body copy, and for signage or wayfinding at moderate sizes.
This typeface feels modern and quietly confident, with a neutral, workmanlike tone rather than a decorative one. Its rounded construction and consistent rhythm give it a friendly, approachable voice that still reads as professional and system-like.
The design appears intended as a general-purpose sans optimized for clarity and predictable texture across mixed content. Its restrained detailing and rounded, geometric-leaning forms suggest a focus on broad usability in interfaces and everyday typography rather than strong stylistic character.
The sample shows stable spacing and consistent stroke behavior across uppercase, lowercase, and numerals, producing an even typographic color. The lowercase maintains clear differentiation between similar shapes, and the figures appear designed to sit comfortably alongside text without drawing attention.