Sans Normal Atloh 1 is a light, wide, low contrast, upright, short x-height font.
Keywords: ui text, branding, editorial, packaging, posters, friendly, modern, clean, approachable, playful, approachability, clarity, modern neutrality, versatility, rounded, open apertures, soft terminals, humanist, airy.
A rounded sans with smooth, low-friction curves and lightly weighted strokes. Proportions feel spacious, with generous counters and open apertures that keep forms clear at text sizes. Terminals are predominantly softened and slightly flared rather than sharply cut, giving joins a gentle, organic rhythm. Curves dominate the construction (notably in C, O, S, and the numerals), while straight strokes stay simple and evenly drawn, producing a calm, consistent texture across lines.
Works well for UI and product copy where a clean, welcoming tone is needed, and for branding systems that favor rounded geometry. The open counters and soft terminals also make it a strong option for short editorial passages, packaging copy, and display settings such as headlines or posters where a friendly modern feel is desired.
The overall tone is friendly and contemporary, balancing neutrality with a subtle playfulness from its rounded construction and soft terminals. It reads as approachable and informal without becoming gimmicky, making it suitable for brands that want a warm, modern voice.
Likely designed as an everyday sans that prioritizes clarity and approachability, using rounded forms and softened terminals to reduce visual harshness. The overall construction suggests a goal of modern versatility—neutral enough for general use, but with just enough character to feel personable.
The sample text shows steady spacing and an even typographic color, with clear differentiation between similar shapes (for example, the round numerals versus the straight, simple 1). Descenders such as j and y add a bit of liveliness to the line, while the rounded bowls and open shapes keep the texture light and breathable.