Serif Flared Udpi 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Northead' by Blankids, 'Hops And Barley' by Fenotype, 'Merchanto' by Type Juice, and 'Bronco Valley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, vintage, assertive, editorial, industrial, classic, space saving, headline impact, classic authority, display emphasis, flared terminals, wedge serifs, condensed, vertical stress, bracketed feel.
This typeface shows condensed proportions with tall capitals and a sturdy, dark color. Strokes are largely even with subtle modulation, while terminals broaden into flared, wedge-like endings that function as compact serifs. Curves are tight and controlled, counters are relatively small, and the overall rhythm is vertical and compact. Numerals match the letterforms with strong, squared silhouettes and similarly flared finishing strokes, supporting a consistent, poster-ready texture.
It works best where impact and economy of space are needed, such as headlines, subheads, posters, and bold pull quotes. The condensed build also suits branding marks, labels, and packaging that benefit from a strong vertical presence, as well as short signage lines where a firm, traditional voice is desired.
The letterforms project a confident, slightly old-fashioned authority—part editorial headline, part utilitarian signage. Its compact width and forceful endings give it an assertive, attention-grabbing tone with a hint of early-20th-century display typography.
The font appears designed to deliver a dense, emphatic typographic color while retaining a serifed, traditional structure. Its flared terminals and compact set suggest an intention to blend classic authority with display-oriented punch for prominent, space-conscious settings.
The design keeps a consistent, disciplined geometry across rounds and straights, with sharp joins and minimal softness. The flared endings add character without becoming decorative, helping maintain clarity while contributing a distinctive stamped or engraved flavor.