Sans Normal Pemad 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Molsaq Latin' and 'Molsaq Pro' by Abjad, 'Copperplate New' by Caron twice, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, 'JAF Facit' by Just Another Foundry, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, friendly, chunky, casual, retro, impact, approachability, fun, informality, display, rounded, soft corners, bouncy, bulky, compact.
A heavy, rounded sans with compact counters and softly squared curves that create a sturdy, blocky silhouette. Strokes stay consistently thick with minimal modulation, and many terminals end in blunt, gently curved cuts rather than sharp points. The overall rhythm feels slightly bouncy, with subtle irregularities in width and curvature that keep the texture lively while remaining clearly constructed and legible. Uppercase forms are broad and assertive; lowercase is simple and sturdy, with single‑storey shapes and short, robust extenders.
Best suited for short, high-impact settings such as posters, headlines, logos, packaging, and signage where its weight and rounded shapes can do the work. It can also perform well for playful UI labels or social graphics, especially when given generous spacing to avoid a crowded feel.
The font reads as upbeat and approachable, mixing a toy-like softness with a poster-ready punch. Its rounded massing and slightly quirky geometry give it a retro, informal personality suited to cheerful, attention-grabbing messaging rather than formal typography.
The design appears intended to deliver maximum impact with a friendly tone: a thick, rounded sans that stays highly legible while injecting a touch of whimsy through its bouncy proportions and softened corners.
At text sizes the dense counters and heavy joins create a dark, cohesive typographic color; opening up tracking and leading would help preserve clarity in longer passages. Numerals are bold and straightforward, matching the letterforms’ compact, rounded construction for a unified set.