Sans Contrasted Voma 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: posters, sports branding, headlines, promotional ads, packaging, sporty, assertive, retro, urgent, energetic, impact, motion, display, branding, emphasis, oblique, compressed counters, angular, ink-trap feel, headline.
A heavy, oblique sans with pronounced stroke modulation that reads almost chiseled: thick vertical masses are paired with sharply tapered joins and wedge-like terminals. The letterforms are broad-shouldered with tight internal counters, creating dense black shapes and a compact rhythm. Curves are squared-off and pulled forward by the slant, while diagonals and arms end in crisp, angular cuts that give the outlines a carved, directional look. Overall spacing feels sturdy and headline-oriented, with forms that favor impact over airiness.
Best suited to large sizes where the sharp terminals and internal cut-ins can be appreciated—posters, big headlines, sports and event branding, promotional graphics, and bold packaging callouts. It can also work for short subheads or labels, but the tight counters and strong slant make it less ideal for long reading text.
The tone is forceful and kinetic, with a sprinting, competitive feel that suggests sports, action, and urgency. Its bold slant and cut terminals evoke mid-century display typography and sign-paint-like punch, projecting confidence and momentum rather than neutrality.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance and dramatic modulation, combining sans construction with display-style carving to create a distinctive, attention-grabbing voice for branding and headlines.
Several glyphs show distinctive wedge cuts and narrow apertures that heighten contrast and add a slightly industrial, machined character. The numerals share the same forward drive and dense counter shapes, helping mixed text maintain a consistent, emphatic color.