Sans Contrasted Unma 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, retro, punchy, quirky, friendly, attention-grabbing, retro flavor, distinctive texture, display impact, chunky, soft-cornered, top-heavy, bouncy, display.
A heavy, compact display sans with pronounced stroke modulation and deep ink traps/counters that create a cut-in, sculpted look. Many joins and terminals read as softly squared rather than sharply geometric, and several letters feature distinctive interior notches that break up the mass and add rhythm. Proportions feel broad and stable, with sturdy verticals, round forms that verge on oval, and a slightly top-heavy color that gives lines of text a rolling, uneven texture without losing cohesion.
Best suited for display settings where the sculpted counters and heavy forms can read clearly—posters, large headlines, punchy branding, packaging, and bold signage. It can also work for short bursts of copy (taglines, labels) where a distinctive, high-impact voice is desired, but its strong texture may feel busy in long paragraphs.
The overall tone is bold and theatrical, leaning playful rather than formal. The carved-in shapes and chunky silhouettes suggest a retro poster sensibility—confident, attention-seeking, and a bit mischievous—while staying friendly enough for lighthearted branding.
The design appears intended to deliver maximum impact with a memorable, cut-out texture—combining a sans foundation with expressive interior shaping to create a distinctive, retro-leaning display voice that holds up well in large sizes.
In the sample text, the strong internal cut-ins become a defining texture at headline sizes, producing lively word shapes and clear differentiation between similar forms. The numerals share the same blocky, sculpted character, with the 8 and 9 showing especially distinctive interior shaping that reinforces the font’s signature look.