Sans Normal Ninid 12 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, sporty, impact, clarity, approachability, modern branding, rounded, heavy, geometric, blocky, open apertures.
A heavy, rounded sans with broad proportions and sturdy, even strokes. Curves are built from near-circular bowls and smooth joins, while terminals are mostly squared or gently rounded, producing a clean, solid silhouette. Counters are generous for the weight, keeping letters like O, e, and a open and readable, and the overall rhythm feels stable and compact despite the wide stance. Forms are straightforward and consistent, with minimal detailing and a strong baseline presence.
Best suited to display roles such as headlines, posters, brand marks, and prominent UI or in-product labels where impact is needed. It can work for short blocks of text at larger sizes, especially in marketing or editorial settings, but its heavy color is most effective when used sparingly for emphasis.
The tone is bold and upbeat, projecting confidence and accessibility rather than formality. Its wide, rounded shapes give it a friendly, contemporary feel that reads as energetic and attention-grabbing in headlines.
The design appears intended as a modern, high-impact sans that stays legible through simplified geometry and open counters. It prioritizes bold presence and friendly roundness for contemporary branding and display typography.
The sample text shows the design holding together well at large sizes, where the strong shapes and open counters maintain clarity. Numerals are robust and geometric, matching the letterforms with similarly rounded curves and uniform stroke behavior.