Sans Normal Itbat 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Fact' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, modern, friendly, punchy, impact, clarity, modernity, approachability, display strength, blocky, rounded, geometric, compact counters, large apertures.
This typeface uses heavy, even strokes with broadly rounded curves and squared-off terminals that give the forms a sturdy, blocklike silhouette. The letters are drawn wide with generous horizontal presence and a steady rhythm, while counters stay compact and tightly managed in round letters like O and e. Joins are smooth and simplified, and diagonals in V/W/X are clean and emphatic, producing strong shapes that hold up in large sizes. Numerals match the uppercase weight and width, with open, straightforward construction and strong baseline alignment.
Best suited for headlines and short bursts of text where maximum presence is desired—posters, display typography, branding marks, packaging callouts, and bold signage. It can also work for UI or editorial emphasis when used sparingly, where its width and weight can create clear hierarchy.
Overall, it reads as direct and high-impact, with an approachable, contemporary tone. The rounded geometry keeps the weight from feeling aggressive, so it lands as friendly but assertive—well suited to attention-grabbing messaging.
The design appears intended to deliver strong visual impact through wide proportions and simplified geometric construction, prioritizing immediacy and clarity in display settings. Its rounded, uniform shapes suggest an aim for modern friendliness while retaining a dense, attention-commanding typographic color.
The lowercase shows single-storey a and g, reinforcing the geometric, simplified feel. Apertures in letters like S and e remain readable despite the dense weight, and the family maintains a consistent, solid color across lines of text.