Sans Normal Idrun 3 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, lively, retro, approachable, approachability, informality, energy, display clarity, brand personality, slanted, rounded, hand-drawn, soft, informal.
This typeface presents a slanted, rounded sans construction with smooth, continuous curves and softly finished terminals. Strokes appear largely monoline with subtle modulation, keeping a clean rhythm while maintaining an informal, handwritten-like flow. Letterforms are compact and slightly condensed in feel, with open counters and simplified shapes that stay consistent across uppercase, lowercase, and numerals. The italic angle is steady and gives lines of text a forward motion without becoming overly cursive.
Well-suited to short-to-medium display settings such as branding, packaging, posters, and promotional headlines where a friendly, informal voice is desired. It can also work for pull quotes or social media graphics, especially when a lively, slanted sans look is needed without heavy contrast or sharp detailing.
The overall tone is easygoing and personable, with a lively, conversational energy. Its rounded shapes and gentle slant read as warm and accessible, leaning toward a light retro or mid-century casual signage feel rather than formal editorial typography.
The design appears intended to deliver a clean sans foundation infused with a handwritten, casual slant—balancing legibility with personality. Its rounded geometry and consistent stroke treatment suggest a focus on approachable display typography that feels energetic and modern-retro rather than strictly neutral.
In running text, the spacing and slant create a quick, cohesive texture with clear word shapes. Distinctive rounded forms in figures and key letters help maintain recognition at display sizes, while the informal stroke behavior keeps the voice relaxed.