Sans Normal Idrov 5 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, lively, handwritten, retro, approachability, motion, informality, display impact, rounded, soft, airy, playful, informal.
A slanted, monoline sans with softly rounded terminals and an overall hand-drawn smoothness. Strokes maintain an even thickness and favor continuous curves over sharp corners, giving counters a gently elliptical feel. Uppercase forms are simplified and slightly condensed, while lowercase letters lean more cursive in construction, with compact bowls, short apertures, and a single-storey feel where applicable. Spacing reads on the open side, and the rhythm is bouncy due to the combination of narrow proportions, angled stress, and rounded joins.
It works best for short to medium-length text where an informal, energetic voice is desired—such as branding accents, packaging, posters, menu headings, and social content. The clear monoline construction also suits labels and pull quotes when set with generous spacing.
The font projects an approachable, upbeat tone that feels personal rather than corporate. Its italic slant and softened geometry create a sense of motion and warmth, lending a lighthearted, conversational voice.
The design appears intended to blend the clarity of a sans with the friendliness of a handwritten italic, prioritizing a smooth, rounded silhouette and lively rhythm for expressive display typography.
Distinctive rounded endings and subtle stroke modulation from curvature (rather than contrast) help it stay smooth at display sizes. Numerals follow the same casual, handwritten logic, with simple forms and rounded turns that match the letterforms.