Sans Normal Kydid 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Duplet Rounded' by Indian Type Foundry, 'Morandi' by Monotype, 'June Pro' by Schriftlabor, 'Volkswagen Serial' by SoftMaker, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bouncy, casual, retro, approachability, impact, motion, simplicity, fun, rounded, soft, chunky, slanted, compact.
This typeface is a heavy, rounded sans with a consistent rightward slant and softly blunted terminals. Strokes are monolinear and thick, with generous curves and minimal sharp corners, giving letters a cushioned, almost “molded” feel. Counters are fairly open for the weight, and bowls and curves tend toward circular geometry, while diagonals (K, V, W, X, Y) keep a sturdy, compact rhythm. The lowercase shows single-storey forms (notably a and g) and simple, sturdy joins, and the numerals are similarly rounded and compact with clear, bold silhouettes.
Best suited to short, high-impact text such as headlines, posters, logos, and packaging where the bold, rounded forms can carry personality. It also works well for playful brand systems, event graphics, and kid-oriented or family-friendly messaging, especially when set large.
The overall tone is upbeat and approachable, with a lively forward motion from the slant and a buoyant texture from the rounded, chunky shapes. It reads as informal and personable rather than technical, leaning toward a fun, retro-leaning friendliness.
The design appears intended to deliver maximum friendliness and impact through thick, rounded construction and an energetic slant. Its simplified, highly curved letterforms suggest a focus on approachable display typography that remains clear and cohesive across letters and numerals.
The slant is strong enough to create motion without turning into a script-like texture, and the weight creates a dense, high-impact word shape. Letterforms remain simple and highly legible at display sizes, with distinctive rounded details across caps, lowercase, and figures that keep the set visually cohesive.