Sans Normal Segol 5 is a light, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, friendly, modern, approachable, calm, versatility, readability, neutral warmth, clarity, modern tone, rounded, open apertures, soft terminals, humanist, even rhythm.
This typeface is a rounded sans with smooth, continuous curves and softly finished terminals. Strokes maintain an even presence with gentle modulation, and joins are clean without sharp, brittle corners. Counters are generally open and circular-to-oval, with a straightforward construction in letters like O/C/G and a simple, readable S. The lowercase shows compact vertical proportions and a clear distinction between similar forms (e.g., i/l/1), while digits follow the same rounded, monoline logic for a consistent texture.
It should perform well in UI labels, app navigation, and product copy where a clean, friendly sans is needed. The consistent rhythm and rounded construction also suit brand systems, packaging, and general editorial settings, especially at small-to-medium sizes where clarity and an even texture are priorities.
The overall tone is modern and approachable, balancing neutrality with a subtle warmth from the rounded shapes. It reads as calm and friendly rather than technical or austere, making it feel at home in contemporary everyday interfaces and communications.
The design intent appears to be a versatile, contemporary sans that prioritizes clear letterforms and a smooth reading flow while adding a welcoming character through rounded geometry. It aims for broad usability across text and display contexts without strong stylistic eccentricities.
The design leans on geometric roundness but keeps a slightly human rhythm through varied curve tension and open apertures, helping paragraphs feel steady and uncluttered. Capitals are clean and restrained, and punctuation sits quietly without calling attention away from the text.