Sans Normal Ombok 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'FS Koopman' by Fontsmith, 'PT Root' by ParaType, and 'Oddval Text' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, approachability, modern branding, high visibility, rounded, open counters, smooth curves, compact joints, large apertures.
A sturdy, rounded sans with broad proportions and smooth, low-contrast strokes. Curves are built from generous circular forms with open counters, while joins stay clean and compact, giving the letters a solid, even texture. Terminals are mostly blunt and straightforward, and the overall rhythm feels stable and highly legible at display and headline sizes.
Best suited for headlines, posters, and branding where a strong, readable voice is needed. The broad, rounded forms also work well for packaging, wayfinding, and large-format signage, and can serve as an attention-grabbing UI or marketing type when set with comfortable spacing.
The tone is confident and contemporary, with a friendly, approachable softness from the rounded geometry. Its weight and width create an assertive presence that reads as energetic without feeling aggressive, making it well-suited to upbeat, mainstream visual identities.
Likely designed to provide a modern, high-impact sans that stays friendly through rounded geometry and open counters. The emphasis appears to be on clarity and presence—delivering bold typographic color and straightforward forms for contemporary communications.
The sample text shows clear differentiation in key shapes (e.g., a double-storey-style structure is not present; lowercase forms are simple and geometric), and numerals appear sturdy and highly visible. Overall spacing and color create a dense, impactful line, suggesting best performance where strong typographic emphasis is desired.