Sans Other Uldi 7 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, retro, editorial, dramatic, energetic, stylish, visual impact, retro tone, editorial voice, brand distinction, motion emphasis, slanted, condensed, tall, angular, cut-in terminals.
A tall, slanted sans with tightly set proportions and a lively, slightly irregular rhythm. Strokes stay fairly even, while sharp joins and angled terminals give the outlines a chiseled, cut-in feel rather than smooth, geometric finishing. Curved letters (C, G, O, Q) are drawn narrow and upright in structure but pushed forward by the pronounced slant, and several forms show distinctive notches or breaks at terminals that add graphic bite. Lowercase is compact with a clear, mid-level x-height, and the numerals follow the same condensed, forward-leaning construction for a consistent texture in text.
Best suited to headlines, poster typography, magazine cover lines, and brand systems that want a condensed, italicized voice with graphic edge. It can work for short bursts of text such as pull quotes, taglines, or product names where the distinctive terminal cuts help establish tone without needing heavy weight or ornament.
The overall tone is cinematic and fashion-forward, with a retro-modern edge. Its forward motion and sharp finishing read as assertive and high-energy, lending a slightly dramatic, headline-driven personality even in longer lines.
The letterforms appear designed to deliver speed and attitude through a strong slant, condensed proportions, and crisp, cut-in terminals. The intention seems to be a contemporary display sans with a retro editorial flavor—recognizable at a glance and visually consistent across caps, lowercase, and figures.
The design’s character comes less from contrast and more from its terminal treatment and angular punctuation of curves, which creates a recognizable silhouette at display sizes. In paragraph-like settings it keeps a strong diagonal flow, so spacing and line length will strongly influence readability and color.