Sans Normal Korad 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Deja Rip' by Anatoletype, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promo, energetic, friendly, informal, sporty, playful, display impact, approachability, motion, modern utility, branding voice, rounded, slanted, soft corners, compact, quirky.
A slanted sans with heavy, rounded letterforms and softly beveled terminals. Curves are generous and continuous, with compact counters and a slightly squeezed feel in places, giving the shapes a bouncy rhythm. Strokes stay largely even throughout, and the italic construction reads like a purposeful forward lean rather than a simple oblique, with many letters showing subtly sculpted joins and angled cutoffs. Numerals follow the same sturdy, rounded build, with clear, simplified silhouettes suited to display sizes.
This font is well suited to headlines, posters, and branding where a strong, friendly presence is needed. It works especially well for packaging, event promotion, and sports or lifestyle communications that benefit from motion and punch. For longer passages, larger sizes and a bit of extra spacing help maintain clarity.
The overall tone is upbeat and approachable, with a casual, sporty voice that feels lively and contemporary. The forward slant and chunky shapes add momentum and confidence, while the rounded construction keeps it friendly rather than aggressive.
The design appears intended to deliver an energetic, contemporary sans voice with an italic-forward attitude, combining robust stroke weight with rounded geometry for an approachable impact. Its consistent, simplified forms suggest a focus on legibility and visual punch in display contexts.
The design’s weight and tight internal space make it most comfortable with moderate tracking, especially in dense lines of text. Its distinctive slant and compact apertures give it a recognizable texture that stands out in headlines and short bursts.