Sans Normal Tubal 7 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Relais' by Blaze Type, 'JT Douro Sans' by JAM Type Design, 'Chakai' by Latinotype, 'MC Attrey' by Maulana Creative, 'Tabac Glam' by Suitcase Type Foundry, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, book covers, packaging, assertive, editorial, classic, dramatic, formal, impact, authority, heritage, display, crisp, sculpted, bracketed, calligraphic, compact.
A strong display serif with sharply defined wedge-like terminals and a pronounced thick–thin rhythm. Curves are full and rounded, while joins and terminals resolve into crisp, triangular cuts that give many strokes a chiseled, sculpted finish. Uppercase forms are broad and steady with substantial vertical stems; the lowercase shows compact counters and sturdy bowls with a traditional two-storey a and g. Numerals follow the same high-contrast logic, with elegant curves and distinct stress that reads clearly at larger sizes.
Best used for headlines, titles, and short blocks where its contrast and pointed terminals can stay crisp. It suits editorial design, branding, and cover work that benefits from a traditional yet attention-grabbing serif voice, and can also work for pull quotes or section openers in print-oriented layouts.
The overall tone is confident and formal, combining editorial polish with a slightly theatrical, engraved feel. Its sharp terminals and dramatic contrast add a sense of authority and ceremony, making it feel suited to statements rather than background text.
The design appears intended to deliver a classic, authoritative serif presence with heightened contrast and sharp, wedge terminals for impact. It balances traditional letterforms with a more sculpted, display-forward finishing to create a distinctive, high-energy texture in larger sizes.
Diagonal letters (K, V, W, X, Y) emphasize pointed terminals and angular joins, creating lively rhythm across words. The round letters (C, O, Q) show clear stress and clean, controlled curves, while the strong serifs help maintain a stable baseline and consistent texture in dense settings.