Sans Normal Tubav 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Begum Sans' by Indian Type Foundry, 'Chakai' by Latinotype, 'MC Attrey' by Maulana Creative, 'Tabac Glam' by Suitcase Type Foundry, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, book covers, magazine titles, editorial, assertive, formal, modern, display impact, editorial clarity, brand presence, crisp, sculpted, bracketless, ball terminals, open counters.
This typeface presents sturdy, upright letterforms with a clearly modulated stroke that produces crisp vertical stress and sharp, clean joins. Curves are broad and controlled, with open apertures and generously sized counters that keep interior space clear even at heavier strokes. Terminals are predominantly blunt and unbracketed, while several lowercase forms show rounded, ball-like finishing details (notably on characters such as a, c, e, and f), adding a slightly sculpted, ink-trap-free softness to otherwise clean geometry. Proportions feel expanded and display-oriented, with stable baselines and a steady rhythm across both uppercase and lowercase.
Best suited to headlines, titles, and other large-size settings where its expanded proportions and strong stroke modulation can create presence and hierarchy. It should perform well in branding and packaging that needs a confident, editorial voice, and in cover or feature typography where readability and impact are equally important.
The overall tone is confident and editorial, blending a contemporary, no-nonsense presence with subtle refinement from the modulated strokes and rounded terminals. It reads as formal without feeling ornate, projecting authority and clarity suitable for prominent typographic moments.
The design appears intended to deliver a modern display face with strong legibility and a refined, editorial finish—combining wide, stable structures with controlled contrast and distinctive rounded terminals to stand out without relying on ornament.
The uppercase set leans toward classical silhouette cues (broad bowls, strong diagonals) while maintaining a clean, minimal finish. Numerals appear sturdy and legible, with ample white space and clear differentiation between similar shapes, supporting impactful display usage.