Serif Normal Polas 9 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Contane Text' and 'Empira' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, book display, magazine, branding, classic, authoritative, dramatic, formal, readability, prestige, impact, print tone, bracketed, flared, sculpted, crisp, robust.
A robust text serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms show sculpted terminals and tapered joins that create a sharp, engraved look, while maintaining steady, readable proportions in continuous text. Curves are full and weighty, counters are moderately open, and the overall rhythm feels slightly tightened by strong vertical stress and confident stroke endings. Numerals and capitals carry the same high-contrast, chiseled finish, giving headings a strong, print-forward presence.
This font is well-suited to headlines, subheads, and editorial typography where strong contrast and a traditional serif voice are desired. It can also serve book and magazine display settings, pull quotes, and brand systems aiming for a classic, authoritative feel.
The tone is classic and authoritative, with a distinctly editorial character. High contrast and sharp serifs add drama and formality, suggesting traditional publishing, institutional materials, and refined branding rather than casual or playful use.
The likely intention is a conventional text-serif voice optimized for impactful reading and print-like sophistication, pairing traditional proportions with heightened contrast to add emphasis and refinement in display and editorial settings.
The design leans on sturdy stems paired with thin, razor-like hairlines, creating a bright, high-ink-contrast texture on the page. Prominent top serifs and flared terminals contribute to a slightly calligraphic, carved impression, especially noticeable in round letters and diagonals.