Sans Normal Lukup 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Quodlibet Sans' by Signature Type Foundry; and 'Adora Compact PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, confident, modern, punchy, impact, speed, branding, emphasis, display, oblique, heavy, rounded, soft corners, compact.
A heavy, oblique sans with broad proportions and rounded, smoothly curved bowls. Strokes are thick and largely uniform, with softened joins and corners that keep the texture friendly despite the weight. Counters are relatively open for the style, and the overall rhythm is punchy and compact, with sturdy verticals and generous curves that read clearly at display sizes.
Best suited to headlines and short, high-impact copy where its weight and slant can carry the message—posters, promotional graphics, sports and fitness branding, packaging callouts, and social media ads. It can also work for logos or wordmarks that need a strong, modern presence with a friendly edge.
The tone is assertive and fast, with a sporty, promotional feel driven by the strong slant and dense black shapes. Its rounded construction adds approachability, balancing the intensity with a more friendly, contemporary voice.
This design appears intended as a display sans that emphasizes speed and impact through an oblique stance and thick, rounded forms, while maintaining legibility via open counters and consistent stroke behavior. The overall construction suggests a focus on contemporary branding and attention-grabbing messaging rather than extended text reading.
Uppercase forms are blocky and stable while retaining curvature in letters like C, G, O, and Q; diagonals (K, V, W, X, Y) feel muscular rather than sharp. Numerals are bold and straightforward, matching the same rounded, high-impact silhouette used across the alphabet.